Time is too valuable to spend on things we must do instead of things we like to do. It is time we do something to alleviate stress.
The concept is a luxurious time saver for food shopping and food handling, that has a social dimension and a sustainable embodiment.
Ideation and Design
Defining an optimal solution takes time and testing. A good design is often the product of many small failures and lessons learnt from them.
The technology already exists and are used extensively in other settings. We use old technology, in a new way. Maybe ahead of our time?